Google Ads product feed: setup guide
Drive Shopping/Performance Max campaigns. Google Ads reads the product data from the linked Merchant Center feed.
Formats: XML · CSVRecommended: XML
How to set it up
- 1Add this URL as a scheduled fetch primary feed in Merchant Center (as above).
- 2Link Merchant Center to Google Ads (Ads → Tools → Linked accounts).
- 3Create a Shopping or Performance Max campaign — it uses the linked feed.
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