Product feed setup guides
How to set up and optimize your product feed for every channel that matters — from Google Shopping to AI shopping engines. Each guide ends with a free A→F feed audit.
Google Shopping
Google Merchant Center feed format with required attributes
Google Ads
Drive Shopping/Performance Max campaigns. Google Ads reads the product data from the linked Merchant Center feed.
Criteo
Show your products in Criteo ads that follow shoppers around the web (retargeting).
RTB House
A retargeting ad platform that uses AI to re-show your products to people who already browsed your store.
Facebook / Instagram (Meta)
Meta product catalog for Advantage+ / dynamic ads & Shops (Facebook + Instagram). Availability and condition are auto-normalized to Meta’s required values.
Pinterest
Pinterest product pins with rich product data
Microsoft Advertising
Microsoft Merchant Center feed specifications
TikTok Shop / Ads
TikTok catalog for Shop listings and Video Shopping Ads (CSV uses TikTok column names like sku_id).
Snapchat Ads
Snapchat product catalog for Dynamic Ads.
X Ads
X (Twitter) shopping catalog for dynamic product ads.
Yandex Ads
Product feed for Yandex advertising and shopping surfaces.
Taboola
Native-ads product feed — Taboola reads standard Google Shopping format.
Idealo
German/EU price comparison — CSV uses Idealo column names (sku, ean, url).
PriceRunner
Nordic/UK price comparison engine.
Kelkoo
European price comparison and shopping network.
Ceneo
Poland's largest price comparison engine.
Geizhals
DACH price comparison (Austria, Germany & Switzerland).
Trovaprezzi
Italian price comparison engine.
Prisjakt
Nordic price comparison engine.
Beslist
Dutch shopping comparison platform.
Akakçe
Turkey's leading price comparison engine.
Cimri
Turkish price comparison engine.
Epey
Turkish product comparison platform.
ChatGPT / OpenAI (ACP)
Lets AI shopping assistants in ChatGPT read and recommend your products. Carries ratings, reviews, Q&A, and what shoppers can buy directly in chat.
Perplexity Shopping
Surfaces your products in Perplexity’s AI answers. Reads the same Google Shopping feed you already produce — no new format. Results are organic; feed completeness drives ranking.
Awin (affiliate)
Affiliate network — publishers promote your products from your datafeed. Choose Awin’s “Enhanced” (Google) feed format and your existing feed maps cleanly.
CJ Affiliate
Commission Junction affiliate network. Follows the Google Shopping spec — your existing feed works. Each product needs a unique SKU (duplicates are dropped on import).